We all swear by them;but dont be fooled!

The one and only, GHD straightening technology. no matter how hard other brand names try, they just cannot complete the same flawless finish and poker straight style. As we all know,  such a perfected finish comes at a price, most start around the reigon of 100 squid. the further up the line with bright colours and special added designs combine with a even higher price. many think that this is a ridiculous amount of money to spend on such a product. but many of us have become reliant on the ghd’s work and they become essential in our day to day lifestyle. thinking about buying some ghds? watch out for the fakes. as there is no competition to this product, you can imagine how many fakes that are being mass-produced this very minute. purshasing fake ghd’s could result to numerous amounts of problems such as dangerous blow ups, over heating and basically true disaster!

heres a few things to look out for when buying GHD’s;

-the irons on the ghds have a small LED to indicate when ready to use, this LED should be clear when switched off. as the fakes have red LED even when are switched off.

-the LED should also flash when ready to use, the fakes do not flash when ready.

-The holograms bear Authenticity Verification Codes (AVCs), which are a series of 3 blocks, each of 5 characters, both numbers, and letters in upper and lower cases.  All AVCs are different.  The AVCs on iron and box, or iron and power cord label – can therefore never match, as each AVC is unique.  These AVCs are individually registered with Schreiner.  If an owner of a ghd iron visits the ghd website (there is only one: www.ghdhair.com), they can click on a link titled ‘Hologram Verification’ (in the section ‘Product Registration’).  There, you type in your AVC (from iron, box/power cord label, or each) to confirm the authenticity of your ghd product.

here are a few things you may notice if you have purshased fake ghds;

-a ‘hanging hole’ on the swivel cord

-A pouch mat, embroidered ‘ghd professional’ comes with the iron (ghd have NEVER released a heat mat, other than the integral mats that are part of their Roll Bags, or the distinctive ‘Wrap’, released as part of a limited package with the Hot Pink iron).

-Box sleeve made from light, corrugated card – best seen from the inside face of the sleeve – (ghd use flat board)

My best advice when buying GHD’s would be to buy from a mainstream shop, or straight from hairdressers,highstreet stores or the ghd website. try to stay away from sites such as ebay, you may be getting a better deal, but imagine the dissapointment! if you really want ghd’s, pay the full price, theres no escape from it! i hope my advice helped. until next time.x